The bottle has been shaped into a simple and perfect circle of glass, evoking the roundness and softness of femininity. The slightly pink juice reflects the floral and gourmand character of the fragrance, giving you the irresistible need to try it.
With its haute couture personality,, the silk ribbon pinstripe motif, which is a Rochas signature and a guarantee of quality for connoisseurs (it is sewn into the lining of all Rochas coats), is beautifully reinterpreted here: around the edge of the bottle, on the neck of the silver cap and on the background of the label.
Mademoiselle Rochas? A bubbly young Parisian, active and cheerful, fresh and "typically French." Inspired by two beautiful fragrances, Femme and Madame, Mademoiselle Rochas has her own personality. She retains their French elegance but is also able to make her own choices, totally living in the present.
Curious and bold, playful and optimistic, she loves the new hip places in the City of Lights. Shopping, popping into a gallery, sipping a coffee on a terrace or arranging a romantic dinner overlooking the roof-tops of Paris...
A city girl through and through, she embodies fashion without realizing it.
When she has a few hours to spare, she treats herself to a walk in ballet pumps between Rue Saint-Honoré, around Saint Germain des Prés or along the Canal Saint Martin, striding across the bridges and through the gardens of the capital.
In the evening, she changes her flat shoes for stilettos, applies a gorgeous bright red lipstick and delicately applies her fragrance.
Now she is ready for a drink with friends in a bar. It doesn’t matter whether it’s trendy or not, as long as she is surrounded by the people she loves. She radiates happiness and charms her audience with her spontaneity.
In the commercial, the young woman has a date with her lover on the terrace of a Parisian cafe. Mischievous and carefree, she takes her time and lingers in the bath, before realizing that she is late (Parisian women always are).
She puts on her dress, takes her stilettos and runs barefoot along the banks of the Ile Saint Louis, crossing the street in front of an amazed car driver, to finally meet her lover with a natural and relaxed smile on her face.
Her lover then hands her a large box decorated with a ribbon bearing the Maison Rochas logo. What a lovely surprise: it’s an adorable puppy!