At Rochas, our vast know-how is called upon at every stage of the design process. There is a constant dialogue between the expert hands of our tailors and our artisans who are mindful of every single detail.

Whether it’s a jewel on a shoe, guipure lace on a bag, a sequin design, silk flounces, ribbon embroidery or braiding, it all starts with tireless research into the finest materials. The woven silk brocades are selected then made, canvas-bound, folded or draped, depending on the delicate colour combinations. Organza and ethereal chiffons are also embroidered or layered, as well as taffeta, and the famous Chantilly lace, which is the signature of the Rochas style.

Our couturiers craft pieces with patience and great skill, and impart the sensitivity and outstanding expertise.