Rochas spirit and DNA stands for pure Luxury, Savoir-Faire, feminine silhouettes, attention to details, the craftsmanship and highest quality of fabrics and fabrication. I believe the name ROCHAS is very evocative and rich in history, but at the same time ageless and modern. It is a unique brand, as it is one of the oldest Luxury Maisons in France. Rochas woman is self-confident, inspired, eccentric and passionate about art and travel. She loves the freshness of chic sportswear, and at the same time can be more feminine and sophisticated for evening wear. The finest and richest design and fabrics, that belong to a couture heritage, are worn with an easy wear attitude.
Born in 1962 in the lively, cosmopolitan chaos of Naples and schooled at the local Academy of Fine Arts, Dell'Acqua fell under the spell of fashion pretty soon. Alessandro is barely twenty when he got his first job at Enrica Massei, until he landed at Genny, where he cut his teeth under Gianni Versace and later worked as a design director for the brand's edgier lines.
In 1996 Alessandro Dell'Acqua took his fate into his own hands and went solo, launching his eponymous line to immediate critical and commercial acclaim. Sensual, modernist and feminine, the collection spawned an equally sensual, decidedly modernist menswear spin-off in 1998. In 2002, at the peak of success, Dell'Acqua was awarded with the Fashion Oscar for best womenswear designer.
In 2013 Alessandro Dell'Acqua has been named creative director of the house of Rochas.
Rochas being a quintessentially French maison, Dell'Acqua brings his deep know how and taste for sensually modern elegance. The result is a contemporary take on the iconic feminine Rochas style is known for. Dell'Acqua's interpretation is individual and slightly off-kilter.
It’s a real honour for me to accept the position as Men’s creative director for Rochas. The Parisian legacy and the brand’s natural yet sophisticated style are key sources of inspiration for me, and I will undoubtedly reference them as I write a new page in the brand’s story.
Born in 1975 in Florence – the artistic cradle of Italy -, Federico Curradi quickly succumbed to the charms of fashion, and began his career working with a Florentine suit tailor at a very young age. He was just twenty-one years old when decided to go out on this own and to found the beginnings of his eponymous brand.
His resolutely modern, avant-garde collections brought him to New York City, where he was met with immense commercial success in the trendiest boutiques of the city. He lived in the Big Apple for two years before Ermanno Scervino noticed him in 2011. He worked for four years alongside the Florentine designer, who offered to have him develop the brand’s men’s collections. During this learning experience, Federico was immersed in the profession, and he perfected his use of colour, which one of his many talents.
In 2005, he joined forces with another Florentine designer, Roberto Cavalli, with whom he worked as head of the Men’s studio for two years. He crossed paths with Peter Dundas and Oliver Rousteing. His unconventional, nonchalant, style and his creation of a new, easy kind of menswear brought him to Iceberg, where from 2007 to 2015 he occupied the position of artistic director of the brand’s menswear. Then he began a consultant at Dunhill under the management of John Ray to develop knitwear, one of Federico’s favourite types of apparel.
In 2016, Federico Curradi relaunched his own menswear brand, and his collections were featured at Salone Pitti Uomo in Florence and during Milan Fashion Week. With a knowing combination of Italian-style tailoring, dandy attitude and American energy, Federico brings a special look to each of
his creations. He infuses each collection with his obsession for colour and mix-and-match of materials and natural fibres, cultivating a true expertise in affordable luxury.
2018 is a turning point for the Florentine designer: Rochas named him as its creative director of menswear.