ROCHAS

CREATIVE DIRECTION

Creative Director of Rochas.

I am extremely honoured to be joining the Maison Rochas as Creative Director. Rochas is a brand that holds a special place in my heart, due to both deep personal family ties and the label's heritage which I find so rich and inspiring. I can't wait to bring my personal touch and reinterpret the codes of this beautiful Maison.

Charles de Vilmorin, aged 24, graduated from La Chambre Syndicale de la Couture Parisienne in July 2019. In April of the following year, whilst in the midst of a global lockdown, he presented the first collection of his eponymous label, as an ode to love and tolerance, drawing inspiration from artists such as Niki de Saint Phalle, Chagall, Klimt or Odilon Redon. The debut collection immediately received widespread acclaim and propelled the young designer at the forefront of the global fashion scene.


With his instinctive and spontaneous approach to design, coupled with an eye for colour, Charles de Vilmorin was rapidly announced as a guest designer at the Spring Summer 2021 Paris Haute Couture Week. There, he showcased a unique wardrobe where emotion flows freely. The news of his nomination as Creative Director of Rochas followed shortly after.