Inspired by the freedom of Parisian women, the folly of his artist friends and by his era, Marcel Rochas did not invent a single signature model, but over the years and decades created a unique vision of femininity. A style of femininity that is comfortable, pleasant to wear, and sumptuous to behold. True femininity that women love, femininity that makes them beautiful. Whether that femininity lies in a smart-casual tennis dress (1929) or a black sheath dress with graphic white trim (1931); in an Egyptian figure with wide shoulders, narrow hips and a high waist (1932), or a dress strewn with birds (1934). It could even be in a stunning gypsy-style dress made of multi-coloured muslin or an inimitable mermaid version (1946). And always underpinned by the essential Rochas values: a bold spirit, joie de vivre and elegance.
IS APPOINTED ARTISTIC DIRECTOR OF ROCHAS MEN’S FASHION
ROCHAS CELEBRATES ITS 90TH ANNIVERSARY
CREATIVE DIRECTOR OF
ROCHAS WOMAN'S FASHION.
OF 40 YEARS
OF EAU DE ROCHAS
(55 million bottles sold since its launch)
IS APPOINTED CREATIVE DIRECTOR
OF THE FASHION DIVISION
IS APPOINTED ARTISTIC DIRECTOR AT ROCHAS, REPLACING PETTER O'BRIEN
PRESENTS THE FIRST FASHION COLLECTION
after the brand’s almost 40-year absence.
The same year, Parfums Rochas is bought by Wella AG.
The same year, Parfums Rochas
is bought by Wella AG.
His wife Hélène, takes over as head of Parfums Marcel Rochas
DIES IN 1955
Launch of Madame Rochas, bottle by Pierre Dinand.
LAUNCH OF MOUSTACHE
first complete line
of beauty products for men.
IN 1946, MARCEL ROCHAS CREATES THE «WASP-WAIST CORSET» FIRST «SIREN» GOWN LINE
PUBLIC LAUNCH OF
«Femme» pays tribute to femininity and his
his young wife Hélène. «Femme» is presented in
a luxury Lalique crystal amphora,
with a satin and black Chantilly lace box, and
sold only to a limited number of registered customers.
LAUNCH OF THE 3 FRAGRANCES AUDACE, AIR JEUNE ANDAVENUE MATIGNON
presented in a modernist-style rectangular bottle made of white opaline glass and adorned with a navy band. These three fragrances sum up the Rochas philosophy.
At the age of 23, Marcel Rochas, together with his first wife, opens his fashion house at 100 Rue du Faubourg Saint-Honoré.
THE HOUSE’S MOTTO BECOMES
«SIMPLICITY AND YOUTH»